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You Are Being Greenwashed

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26/10/2012 1:03:39
1:01:49   |  

In the face of stark disagreement about the politics of climate change, no-one argues against the benefits of cleaner, greener products. A green revolution seems to have been underway in supermarkets and households as people try to make a difference and reward green companies. But peek behind the advertising funded by the world's greenest brands and corporations and the 'green revolution' starts to look more like greenwash - masking 'business as usual'.

Beneath the seductive branding and spin lies an uncomfortable possibility - that the revolution may be an illusion, and that the biggest marketers of climate-friendly products and brands might be making things worse not better.

 Speaker - Guy Pearse

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